RICOMEX
Athlete at a running festival
What we do // Distribution

European sports brands, East African market.

East Africa produces the world's best distance runners and buys its gear through a fragmented supply chain. We are building the route in: importing, warehousing and distributing professional and consumer sports equipment, footwear and apparel to retailers, clubs, schools and federations.

For retailers, clubs and teams

We supply shops, sports clubs, schools, universities and federations across Kenya and the wider region.

  • Footwear, apparel and training equipment
  • Team and club kit, including bulk orders
  • Competition and federation supply
  • School and university sports programmes
  • Stock support, sizing and product training
Request a trade price list

For brands

If you make sports products in Europe and want a route into East Africa, we handle the market end: import and clearing, warehousing, retail placement, and the event platform to launch on.

  • Market entry planning and pricing for the region
  • Import, clearing and warehousing
  • Retail and club distribution network
  • Brand activation at our own sport events
  • Sales reporting and market feedback
Discuss distribution

Our distribution portfolio is expanding. Talk to us about representation in East Africa.